Direct Selling Global 100

Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.

The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.

We thank all the companies that willingly participated in our survey as well as our dedicated team of researchers who helped us present to you the remarkable achievements of direct sellers around the globe.

The following contains the ranking for the 2018 DSN Global 100 (based on 2017 revenues), our annual list of the top revenue-generating direct selling companies in the world. The list is published in the June issue of Direct Selling News.


RankCompanyRevenue
1Amway$8.60B
2Avon Products Inc.$5.70B
3Herbalife$4.40B
4Vorwerk$4.19B
5Infinitus$3.92B
6Mary Kay$3.25B
7Natura$3.09B
8Perfect$2.96B
9Nu Skin$2.28B
10Tupperware$2.26B
11Coway$2.05B
12JoyMain$1.58B
13Oriflame Cosmetics$1.537B
14SUN HOPE$1.536B
15Young Living$1.52B
16Rodan + Fields$1.50B
17New Era$1.33B
18Jeunesse$1.30B
19Pola$1.22B
20Ambit Energy$1.15B
21Belcorp$1.14B
22DXN Marketing Sdn Bhd$1.10B
23USANA Health Sciences$1.05B
24Longrich$1.00B
25Telecom Plus$979M
26Yanbal International$971M
27Isagenix$958M
28Market America$820M
29Quanjian$786M
30Yandi$740M
31Stream$737M
32Juice Plus$730M
33Team National$719M
34Yofoto$696M
35Amore Pacific$681M
36PM International$632M
37Hualin$577M
38Faberlic$563M
39Plexus$562M
40Arbonne International$553M
41Miki$535M
42Golden Days$518M
43AdvoCare$472M
44Scentsy$468M
45Rolmex$459M
46LegalShield$457M
47Pro-Health$400M
48For Days$383M
49Nature’s Sunshine$342M
50Resgreen$326M
514Life Research$316M
52Monat Global$314M
53Apollo$296M
54LG Household & Healthcare$292M
55Family Heritage Life$284M
56OPTAVIA / Medifast, Inc.$257M
57Hy Cite Enterprises, LLC$253M
58Alphay$252M
59Noevir$250M
60CUTCO/Vector Marketing$245M
61Best World Int’l Ltd$237M
62Alpha$222M
62AnRan$222M
64Menard$221M
65Southwestern Advantage$219M
66Pure Romance$218M
67Prüvit$214M
68Norland$207M
69KK Assuran$205M
70Green Leaf$201M
71New Image Group$200.815M
72SEACRET$200.007M
73LifeVantage$200.000M
74NHT Global$198M
75Merro$192M
76Giffarine Skyline Unity Co.$179.0M
77Princess House$178.9M
78ARIIX$178.0M
79Cosway$177.9M
80Kangli$177.6M
81Mannatech$176.7M
82BearCere’Ju$169M
83World Global Network$165M
84Charle$161M
85Vida Divina$153M
86Marketing Personal$147M
87Diana$144.5M
88Ideality$143.6M
89Youngevity$142M
90Fuxion Biotech$141M
91Naris$138M
92Vestige Marketing$127M
93Jimon$118M
93Tiens$118M
95Naturally Plus$111M
96Usborn Books & More$107M
97Kasly Ju$104M
98Immunotec Research Ltd$102M
99Xyngular$100M
100ZURVITA$94M

Source: https://www.directsellingnews.com/dsn-announces-the-2018-global-100/

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